Since May 2021, we have developed and deployed a new feature to our DTC stores: the product customization. Personalizing products generates an emotional and personal value for the fans and triggers the fear of missing out (FOMO) that helps boost sales.
1/ Customized jersey feature
3D visual with a form to be completed by the fans.
2/ Personalization of the jersey
3/ Customer reassurance
Preview throughout the buying process
4/ Printing on demand
Jerseys are printed on demand and added to fan carts.